Brand Marketing
Tara Devaraj
Brand builder. Cultural translator. Sharp writer.
I help brands clarify what they stand for, then turn it into work that makes people feel something.
Selected Work
Case studies, brand strategy, and speculative campaigns.
Don Julio x Flam - Dia de Muertos
Managed a campaign from ideation to polished executed assets, owning client coordination, influencer workflow, and launch communications.
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Ghia - From Discovery to Ritual
Built a speculative growth strategy for a premium non-alc brand, connecting social content, creator partnerships, email, and retail activation into one repeat-purchase system.
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Storia - Building Brand from Zero
I built early brand voice, audience strategy, and go-to-market structure for a founder-led literacy product serving neurodivergent readers.
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I'm a brand marketer with an unusual background: computer science, culinary school, and startup work that sat between sales, creative, and executive decision-making.
Computer science taught me to learn new tools quickly and think through problems structurally. Culinary school taught me urgency, leadership, and creative judgment in fast-changing environments.
I am strongest with brands where marketing has to connect the story, the product, and the way people actually behave - then turn that understanding into work people can feel and act on.